FED UP?

WE'VE GOT YOUR BAG

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FED UP?

WE'VE GOT YOUR BAG

Order Now

FED UP?

WE'VE GOT YOUR BAG

Order Now

FED UP?

WE'VE GOT YOUR BAG

Order Now

FED UP?

WE'VE GOT YOUR BAG

Order Now

EQUAL RIGHTS FOR
OTHERS DOES NOT
MEAN fewer RIGHTS
FOR YOU.
IT'S NOT A PIE.

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Meet Eva Moore

The voice behind the brand

Frida Überschätz is the brainchild brand of Eva Moore, fashion designer, feminist, and animal rights advocate. In her own words, here’s Eva’s story:

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"In a racist society, it is not enough to be non-racist; we must be anti-racist."
- Angela Davis
"I'm a feminist.
I've been a female for
a long time now.
It'd be stupid not to
be on my own side."
—Maya Angelou
FÜ Signature Tote

You’re stylish and would never blindly follow trends.

You're well aware of them, but you make discerning choices.

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Black Lives Matter

My Take on the Movement

I keep thinking that I’ve stepped out of a time machine, and it’s now 1957. My country is not the America I thought I knew.

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Frida Überschätz

(Website coming soon.)

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