Frida Überschätz is the brainchild brand of Eva Moore, fashion designer, feminist, and animal rights advocate. In her own words, here’s Eva’s story:
I wasn't raised vegan. In fact, the term sounded so odd to me. I never understood what it really meant. But once I knew the truth--what they deliberately conceal from us--I woke the hell up. And there's no going back.
I keep thinking that I’ve stepped out of a time machine, and it’s now 1957. My country is not the America I thought I knew.
I was about 12 when I watched a life-changing episode of “20/20” with my mom. (That show woke me up to an issue about the meat industry too, but more on that later).